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How to write a business plan
2018
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Explains how to create the loan package necessary to finance a business and make it work, covering such topics as assessing the potential of a business idea, estimating operating expenses, and finding sources of financing. - (Baker & Taylor)

Step-by-step advice on preparing a business plan

You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs—from small service businesses and retailers to large manufacturing firms—write winning plans and get needed financing.

This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to:

  • figure out if your business idea will make money
  • determine and forecast cash flow
  • create profit and loss forecasts
  • prepare marketing and personnel plans
  • find potential sources of financing, and
  • present your well-organized plan to lenders and other backers, and
  • learn about best practices for raising money, from SBA loans to equity crowdfunding.
- (Ingram Publishing Services)

Whether you’re starting or expanding a home-based online retail business or a brick-and-mortar operation, your backers will want to see your business plan. This book is your comprehensive guide to coming up with a winning plan. The 14th edition is completely updated to cover current laws and business practices that affect writing a business plan. - (Ingram Publishing Services)

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Table of Contents

1 Why and How to Write a Business Plan
1(14)
What Kind of Business Plan Do You Need?
3(2)
Why Write a Business Plan?
5(3)
Business Plans and Forms You'll Find in This Book
8(1)
How to Use This Book to Write Your Business Plan
9(2)
Getting Started on Your Business Plan
11(1)
Why This Book Is for You
12(3)
2 Do You Really Want to Own a Business?
15(48)
Identifying Your Personal Goals
16(1)
Self-Evaluation Exercises
17(6)
How to Use the Self-Evaluation Checklist
23(1)
Reality Check: Banker's Analysis
24(3)
Choosing the Right Business
27(1)
Know Your Business
28(2)
Be Sure You Like Your Business
30(1)
Describe Your Business
31(9)
Taste, Trends, and Technology: How Will the Future Affect Your Business?
40(5)
Break-Even Analysis: Will Your Business Make Money?
45(16)
What You Have Accomplished
61(2)
4 Potential Sources of Money to Start or Expand Your Small Business
63(36)
Ways to Raise Money
65(11)
Common Money Sources to Start or Expand a Business
76(15)
Now That You've Proven Yourself, How About Expanding?
91(3)
If No One Will Finance Your Business, Try Again
94(1)
Secondary Sources of Financing for Start-Ups or Expansions
95(3)
Conclusion
98(1)
5 Your Resume and Financial Statement
99(30)
Draft Your Business Accomplishment Resume
100(10)
Draft Your Personal Financial Statement
110(19)
6 Your Profit and Loss Forecast
129(26)
What Is a Profit and Loss Forecast?
131(1)
Determine Your Average Cost of Sales
132(4)
Complete Your Profit and Loss Forecast
136(16)
Review Your Profit and Loss Forecast
152(1)
How Your Profit and Loss Forecast Relates to Your Income Tax Return
153(2)
7 Your Cash Flow Forecast and Capital Spending Plan
155(24)
What Is a Cash Flow Forecast?
156(1)
Prepare Your Capital Spending Plan
157(4)
Prepare Your Cash Flow Forecast
161(12)
Required Investment for Your Business
173(1)
Check for Trouble
174(5)
8 Write Your Marketing and Personnel Plans
179(22)
Marketing Plan
180(16)
Personnel Plan
196(5)
9 Editing and Finalizing Your Business Plan
201(16)
Decide How to Organize Your Plan
202(2)
Write Final Portions of Your Plan
204(7)
Create the Appendix
211(1)
Create Title Page and Table of Contents
212(1)
Complete Your Final Edit
212(2)
Consider Using a Business Consultant
214(3)
10 Selling Your Business Plan
217(14)
How to Ask for the Money You Need
218(3)
How to Approach Different Backers
221(5)
What to Do When Someone Says "Yes"
226(1)
Plan in Advance for Legal Details
227(4)
11 After You Open---Keeping on the Path to Success
231(12)
Watch Out for Problem Areas
232(7)
Getting Out of Business
239(4)
12 Good Resources for Small Businesses
243(18)
Business Consultants
244(3)
Online Business Resources
247(1)
Books
248(9)
Magazines and Online Information Sources; Continuing Small Business Help
257(1)
Formal Education
258(3)
13 Business Plans for Nonprofits
261(4)
Describe the Nonprofit Organization
263(1)
Forecast the Nonprofit's Cash Needs
263(1)
Find Donors
264(1)
Appendixes
A Business Plan for a Small Service Business
265(18)
B Business Plan for a Manufacturing Business
283(18)
C Business Plan for Project Development
301(10)
D How to Use the Downloadable Forms on the Nolo Website
311(1)
Editing RTFs 312(1)
List of Forms Available on the Nolo Website 313(2)
Index 315

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