Harford Community College Library

Displaying 1 of 1

2014

Format:	Book
Author:	Markel, Michael H.
Title:	Technical communication.
Publisher, Date:	[Place of publication not identified] : Bedford Bks St Martin'S, 2014.
Contents:	1 -- Introduction to Technical Communication. 2 -- Understanding Ethical and Legal Considerations. 3 -- Writing Technical Documents. 4 -- Writing Collaboratively. 5 -- Analyzing Your Audience and Purpose. 6 -- Researching Your Subject. 7 -- Organizing Your Information. 8 -- Communicating Persuasively. 9 -- Emphasizing Important Information. 10 -- Writing Correct and Effective Sentences. 11 -- Designing Pring and Online Documents. 12 -- Creating Graphics. 13 - Reviewing, Evaluating, and Testing Documents and WEbsites. 14 -- Writing Correspondence. 15 -- Writing Job-Application Materials. 16 -- Writing Proposals. 17 -- Writing Informational Reports. 18 -- Writing Recommendation Reports. 19 -- Writing Lab Reports. 20 -- Writing Definitions, Descriptions, and Instructions. 21 -- Making Oral Presentations.
ISBN:	1457673371 9781457673375
Other Number:	892041222
System Availability:	1
Current Holds:	0
# Local items:	1
Control Number:	622113
Call Number:	T11 .M3463 2014
Course Reserves:	0
# Local items in:	1
# System items in:	1

Expand All | Collapse All

Find It

Suggestions and more

Annotations

Instructors know that Mike Markel’s Technical Communication will prepare their students for any workplace writing situation. No other text offers such a comprehensive introduction to the field while still delivering practical, effective support for students at every level. The eleventh edition has been thoroughly revised to reframe the work of technical communicators in the context of today’s highly collaborative, rapidly evolving digital practices. Fresh, social-media driven sample documents and coverage of the latest tools and technologies ensure that students work with the kinds of processes and products they’ll encounter on the job.

The text is now accompanied and enhanced by LaunchPad for Technical Communication, an online course space with an interactive e-book, multimedia sample documents for analysis, tutorials on digital writing tools, a new test bank, Learning Curve adaptive quizzes that give students more ways to master the material, and much more. Get all our great course-specific materials in one fully customizable space online; then assign and mix our resources with yours. - (Macmillan Higher Education)

See what's in the LaunchPad

- (McMillan Palgrave)

Large Cover Image

Table of Contents

Preface for Instructors

Introduction for Writers

Part 1 Understanding the Technical Communication Environment

(80)

1 Introduction to Technical Communication

(15)

What Is Technical Communication?

(2)

The Challenges Of Producing Technical Communication

(2)

Characteristics Of A Technical Document

(1)

Measures Of Excellence In Technical Documents

(2)

Skills And Qualities Shared By Successful Workplace Communicators

(2)

How Communication Skills And Qualities Affect Your Career

(1)

A Look At Three Technical Documents

(4)

Exercises

(1)

Learningcurve: Understanding The Technical Communication Environment

(1)

Case 1: Using The Measures Of Excellence In Evaluating A Résumé

(1)

2 Understanding Ethical And Legal Considerations

(24)

A Brief Introduction To Ethics

(3)

Your Ethical Obligations

(3)

Obligations To Your Employer

(1)

Obligations To The Public

(1)

Obligations To The Environment

(1)

Your Legal Obligations

(6)

(2)

Guidelines: Determining Fair Use

(1)

Guidelines: Dealing With Copyright Questions

(1)

Ethics Note: Distinguishing Plagiarism From Acceptable Reuse Of Information

(1)

Trademark Law

(1)

Guidelines: Protecting Trademarks

(1)

Contract Law

(1)

Liability Law

(8)

Guidelines: Abiding By Liability Laws

(1)

The Role Of Corporate Culture In Ethical And Legal Conduct

(2)

Understanding Ethical And Legal Issues Related To Social Media

(4)

Guidelines: Using Social Media Ethically And Legally

(2)

Document Analysis Activity: Presenting Guidelines For Using Social Media

(1)

Communicating Ethically Across Cultures

(1)

Communicating With Cultures With Different Ethical Beliefs

(1)

Communicating In Countries With Different Laws

(1)

Principles For Ethical Communication

(2)

Abide By Relevant Laws

(1)

Abide By The Appropriate Professional Code Of Conduct

(1)

Abide By Your Organization's Policy On Social Media

(1)

Take Advantage Of Your Employer's Ethics Resources

(1)

Tell The Truth

(1)

Don't Mislead Your Readers

(1)

Use Design To Highlight Important Ethical And Legal Information

(1)

Be Clear

(1)

Avoid Discriminatory Language

(1)

Acknowledge Assistance From Others

(1)

Writer's Checklist

(1)

Exercises

(1)

Learningcurve: Understanding The Technical Communication Environment

(1)

Case 2: The Ethics Of Requiring Students To Subsidize A Plagiarism-Detection Service

(1)

3 Writing Technical Documents

(16)

Planning

(6)

Analyzing Your Audience

(1)

Analyzing Your Purpose

(1)

Choosing Your Writing Tools

(1)

Tutorial: Cross-Platform Word Processing With Cloudon, Quip, And More

Generating Ideas About Your Subject

(1)

Researching Additional Information

(1)

Organizing And Outlining Your Document

(1)

Tech Tip: How To Use The Outline View

(1)

Selecting An Application, A Design, And A Delivery Method

(1)

Tutorial: Creating Outlines

Devising A Schedule And A Budget

(1)

Drafting

(4)

Using Templates

(3)

Guidelines: Drafting Effectively

(1)

Tech Tip: How To Modify Templates

(1)

Document Analysis Activity: Identifying The Strengths And Weaknesses Of A Commercial Template

(1)

Using Styles

Tech Tip: How To Use The Styles Group

Tutorial: Creating Styles And Templates

(39)

Revising

(2)

Studying The Draft By Yourself

(1)

Seeking Help From Others

(6)

Ethics Note: Acknowledging Reviewers Responsibly

(1)

Editing

(1)

Proofreading

(1)

Writer's Checklist

(1)

Exercises

(1)

Learningcurve: Understanding The Technical Communication Environment

(1)

Case 3: Understanding Why Revision Software Cannot Revise And Edit Your Document

(1)

4 Writing Collaboratively

(24)

Advantages And Disadvantages Of Collaboration

(1)

Advantages Of Collaboration

(1)

Disadvantages Of Collaboration

(1)

Managing Projects

(1)

Guidelines: Managing Your Project

(1)

Conducting Meetings

(8)

Tutorial: Scheduling Meetings Online

Listening Effectively

(1)

Guidelines: Listening Effectively

(1)

Setting Your Team's Agenda

(5)

Guidelines: Setting Your Team's Agenda

(5)

Ethics Note: Pulling Your Weight On Collaborative Projects

(1)

Downloadable Form: Work-Schedule Form

Downloadable Form: Team-Member Evaluation Form C

Downloadable Form: Self-Evaluation Form C

Conducting Efficient Meetings

(1)

Communicating Diplomatically

(1)

Critiquing A Team Member's Work

(2)

Guidelines: Communicating Diplomatically

(1)

Guidelines: Critiquing A Colleague's Work

(1)

Using Social Media And Other Electronic Tools In Collaboration

(8)

Tech Tip: How To Use The Review Tab

(1)

Word-Processing Tools

(1)

Tutorial: Reviewing Collaborative Documents

Tutorial: Incorporating Tracked Changes

Messaging Technologies

(1)

Document Analysis Activity: Critiquing A Draft Clearly And Diplomatically

(1)

Videoconferencing

(1)

Tutorial: Conducting Online Meetings

Guidelines: Participating In A Videoconference

(2)

Wikis And Shared Document Workspaces

(1)

Tutorial: Using Wikis For Collaborative Work

Tutorial: Using Collaborative Software

Virtual Worlds

(9)

Ethics Note: Maintaining A Professional Presence Online

(1)

Gender And Collaboration

(1)

Culture And Collaboration

(1)

Writer's Checklist

(1)

Exercises

(1)

Learningcurve: Understanding The Technical Communication Environment

(1)

Case 4: Accommodating A Team Member's Scheduling Problems

(2)

Part 2 Planning The Document

(88)

5 Analyzing Your Audience And Purpose

(32)

Understanding Audience And Purpose

(1)

Using An Audience Profile Sheet

(3)

Downloadable Form: Audience Profile Sheet Determining The Important Characteristics Of Your Audience

(1)

Who Are Your Readers?

(4)

Why Is Your Audience Reading Your Document?

(1)

What Are Your Readers' Attitudes And Expectations?

(1)

How Will Your Readers Use Your Document?

(1)

Techniques For Learning About Your Audience

(4)

Determining What You Already Know About Your Audience

(1)

Interviewing People

(1)

Reading About Your Audience Online

(1)

Searching Social Media For Documents Your Audience Has Written

(2)

Analyzing Social-Media Data

(1)

Communicating Across Cultures

(9)

Understanding The Cultural Variables "On The Surface"

(2)

Understanding The Cultural Variables "Beneath The Surface"

(2)

Considering Cultural Variables As You Write

(5)

Guidelines: Writing For Readers From Other Cultures

101

(1)

Document Analysis Activity: Examining Cultural Variables In A Business Letter

102

(2)

Using Graphics And Design For Multicultural Readers

104

(1)

Applying What You Have Learned About Your Audience

104

(3)

Ethics Note: Meeting Your Readers' Needs Responsibly

104

(3)

Writing For Multiple Audiences

107

(1)

Determining Your Purpose

108

(1)

Gaining Management's Approval

109

(1)

Revising Information For A New Audience And Purpose

110

(2)

Writer's Checklist

112

(1)

Exercises

113

(1)

Learningcurve: Analyzing Your Audience And Purpose

113

(1)

Case 5: Focusing On An Audience's Needs And Interests

113

(1)

6 Researching Your Subject

114

(32)

Understanding The Differences Between Academic And Workplace Research

115

(1)

Understanding The Research Process

116

(1)

Choosing Appropriate Research Methods

116

(4)

Guidelines: Researching A Topic

119

(1)

Conducting Secondary Research

120

(10)

Understanding The Research Media

120

(1)

Using Traditional Research Tools

121

(1)

Online Catalogs

121

(3)

Reference Works

121

(1)

Periodical Indexes

122

(1)

Newspaper Indexes

122

(1)

Abstract Services

123

(1)

Government Information

123

(1)

Using Social Media And Other Interactive Resources

124

(3)

Discussion Boards

124

(1)

Wikis

124

(1)

Blogs

125

(1)

Tagged Content

126

(1)

Rss Feeds

126

(1)

Tutorial: Tracking Sources With Evernote And Zotero

Evaluating The Information

127

(3)

Guidelines: Evaluating Print And Online Sources

129

(1)

Conducting Primary Research

130

(14)

Analysis Of Social-Media Data

130

(3)

Document Analysis Activity: Evaluating Information From Internet Sources

131

(2)

Observations And Demonstrations

133

(1)

Inspections

134

(1)

Experiments

134

(1)

Field Research

135

(1)

Interviews

136

(2)

Guidelines: Conducting An Interview

136

(2)

Inquiries

138

(1)

Questionnaires

138

(9)

Asking Effective Questions

140

(1)

Testing The Questionnaire

141

(1)

Administering The Questionnaire

141

(1)

Presenting Questionnaire Data In Your Document

141

(2)

Ethics Note: Reporting And Analyzing Data Honestly

143

(1)

Writer's Checklist

144

(1)

Exercises

144

(1)

Learningcurve: Researching Your Subject

145

(1)

Case 6: Revising A Questionnaire

145

(1)

7 Organizing Your Information

146

(23)

Understanding Three Principles For Organizing Technical Information

147

(2)

Analyzing Your Audience And Purpose

147

(1)

Using Conventional Patterns Of Organization

148

(1)

Displaying Your Organizational Pattern Prominently

149

(1)

Understanding Conventional Organizational Patterns

149

(18)

Chronological

151

(2)

Guidelines: Organizing Information Chronologically

151

(2)

Spatial

153

(1)

Guidelines: Organizing Information Spatially

153

(1)

General To Specific

154

(1)

Guidelines: Organizing Information From General To Specific

154

(1)

More Important To Less Important

154

(2)

Guidelines: Organizing Information From More Important To Less Important

156

(1)

Comparison And Contrast

156

(2)

Guidelines: Organizing Information By Comparison And Contrast

158

(1)

Ethics Note: Comparing And Contrasting Fairly

158

(1)

Classification Or Partition

158

(2)

Guidelines: Organizing Information By Classification Or Partition

160

(1)

Problem-Methods-Solution

160

(3)

Guidelines: Organizing Information By Problem-Methods-Solution

162

(1)

Cause And Effect

163

(8)

Guidelines: Organizing Information By Cause And Effect

165

(1)

Document Analysis Activity: Using Multiple Organizational Patterns In An Infographic

166

(1)

Writer's Checklist

167

(1)

Exercises

168

(1)

Learningcurve: Organizing And Emphasizing Your Information

168

(1)

Case 7: Organizing A Document For Clarity-And Diplomacy

168

(1)

Part 3 Developing And Testing The Verbal And Visual Information

169

(188)

8 Communicating Persuasively

170

(22)

Considering The Context Of Your Argument

171

(4)

Understanding Your Audience's Broader Goals

171

(3)

Security

171

(1)

Recognition

172

(1)

Growth

172

(1)

Connectedness

172

(2)

Working Within Constraints

174

(1)

Ethical Constraints

174

(1)

Legal Constraints

174

(1)

Political Constraints

174

(1)

Informational Constraints

174

(1)

Personnel Constraints

174

(1)

Financial Constraints

174

(1)

Time Constraints

174

(1)

Format And Tone Constraints

174

(1)

Crafting A Persuasive Argument

175

(7)

Identifying The Elements Of Your Argument

175

(1)

Using The Right Kinds Of Evidence

176

(1)

Considering Opposing Viewpoints

177

(2)

Appealing To Emotions Responsibly

179

(1)

Deciding Where To Present The Claim

179

(3)

Document Analysis Activity: Analyzing Evidence In An Argument

181

(1)

Understanding The Role Of Culture In Persuasion

182

(1)

Avoiding Logical Fallacies

182

(2)

Presenting Yourself Effectively

184

(1)

Guidelines: Creating A Professional Persona

184

(1)

Ethics Note: Seeming Honest Versus Being Honest In Persuasive Writing

184

(1)

Using Graphics As Persuasive Elements

185

(1)

A Look At Several Persuasive Arguments

186

(3)

Writer's Checklist

189

(1)

Exercises

189

(1)

Learningcurve: Communicating Persuasively

190

(1)

Case 8: Analyzing The Persuasiveness Of A Website

191

(1)

9 Emphasizing Important Information

192

(23)

Writing Clear, Informative Titles

193

(1)

Writing Clear, Informative Headings

194

(4)

Tech Tip: How To Modify And Create Styles

196

(1)

Guidelines: Revising Headings

197

(1)

Writing Clear, Informative Lists

198

(6)

Write Effective Paragraph Lists

198

(2)

Write Effective Sentence Lists

200

(4)

Guidelines: Creating Effective Lists

200

(3)

Tech Tip: How To Create Numbered And Bulleted Lists

203

(1)

Writing Clear, Informative Paragraphs

204

(9)

Structure Paragraphs Clearly

205

(4)

The Topic Sentence

205

(1)

The Supporting Information

206

(1)

Paragraph Length

207

Ethics Note: Avoiding Burying Bad News In Paragraphs

206

(2)

Guidelines: Dividing Long Paragraphs

208

(1)

Use Coherence Devices Within And Between Paragraphs

209

(7)

Adding Transitional Words And Phrases

209

(2)

Repeating Key Words

211

(60)

Using Demonstrative Pronouns Followed By Nouns

271

Document Analysis Activity: Identifying The Elements Of A Coherent Paragraph

212

(1)

Writer's Checklist

213

(1)

Exercises

213

(1)

Learningcurve: Organizing And Emphasizing Information

214

(1)

Case 9: Emphasizing Important Information In A Technical Description

214

(1)

10 Writing Correct And Effective Sentences

215

(33)

Writing Grammatically Correct Sentences

216

(7)

Avoid Sentence Fragments

217

(1)

Avoid Comma Splices

218

(1)

Avoid Run-On Sentences

218

(1)

Avoid Ambiguous Pronoun References

219

(1)

Compare Items Clearly

220

(1)

Use Adjectives Clearly

221

(1)

Maintain Subject-Verb Agreement

222

(1)

Maintain Pronoun-Antecedent Agreement

222

(1)

Use Tenses Correctly

222

(1)

Structuring Effective Sentences

223

(7)

Emphasize New And Important Information

223

(1)

Choose An Appropriate Sentence Length

224

(1)

Avoid Overly Long Sentences

224

(1)

Avoid Overly Short Sentences

225

(1)

Focus On The"Real" Subject

225

(1)

Focus On The "Real" Verb

226

(1)

Use Parallel Structure

227

(1)

Use Modifiers Effectively

228

(2)

Distinguish Between Restrictive And Nonrestrictive Modifiers

228

(1)

Avoid Misplaced Modifiers

229

(1)

Avoid Dangling Modifiers

230

(1)

Choosing The Right Words And Phrases

230

(12)

Select An Appropriate Level Of Formality

230

(1)

Be Clear And Specific

231

(5)

Use Active And Passive Voice Appropriately

231

(2)

Be Specific

233

(1)

Avoid Unnecessary Jargon

234

(1)

Use Positive Constructions

234

(1)

Avoid Long Noun Strings

235

(1)

Avoid Clichés

235

(1)

Avoid Euphemisms

236

(1)

Ethics Note: Euphemisms And Truth Telling

236

(1)

Be Concise

236

(4)

Avoid Obvious Statements

236

(1)

Avoid Filler

237

(1)

Avoid Unnecessary Prepositional Phrases

237

(1)

Avoid Wordy Phrases

238

(1)

Avoid Fancy Words

239

(1)

Document Analysis Activity: Revising For Conciseness And Simplicity

240

(1)

Use Inoffensive Language

240

(10)

Nonsexist Language

240

(1)

People-First Language For Referring To People With Disabilities

241

(1)

Guidelines: Avoiding Sexist Language

241

(1)

Guidelines: Using The People-First Approach

242

(1)

Understanding Simplified English For Nonnative Speakers

242

(1)

Preparing Text For Translation

242

(1)

Writer's Checklist

243

(1)

Exercises

244

(3)

Learningcurve: Writing Correct And Effective Sentences

247

(1)

Case 10: Revising A Document For Nonnative Speakers And For Translation

247

(1)

11 Designing Print And Online Documents

248

(46)

Goals Of Document Design

250

(1)

Understanding Design Principles

250

(4)

Proximity

251

(1)

Alignment

251

(1)

Repetition

251

(1)

Tutorial: Proofreading For Format Consistency Contrast

252

(2)

Planning The Design Of Print And Online Documents

254

(1)

Analyze Your Audience And Purpose

254

(1)

Determine Your Resources

255

(1)

Designing Print Documents

255

(5)

Size

256

(1)

Paper

256

(1)

Bindings

256

(1)

Accessing Aids

256

(4)

Tech Tip: How To Set Up Pages

257

(3)

Designing Print Pages

260

(16)

Guidelines: Understanding Learning Theory And Page Design

260

(2)

Page Layout

262

(2)

Page Grids

262

(1)

White Space

263

(1)

Columns

264

(1)

Typography

265

(7)

Typefaces

265

(1)

Type Families

266

(1)

Case

267

(1)

Type Size

268

(1)

Line Length

268

(1)

Line Spacing

268

(1)

Justification

269

Tech Tip: How To Format Columns

265

(2)

Tech Tip: How To Format Fonts

267

(1)

Ethics Note: Using Type Sizes Responsibly

268

(3)

Tech Tip: How To Modify Line Spacing

271

(1)

Tech Tip: How To Modify Justification

271

(1)

Titles And Headings

272

(1)

Titles

272

(1)

Headings

272

(1)

Other Design Features

272

(9)

Tech Tip: How To Create Borders And Screens

275

(1)

Tech Tip: How To Create Text Boxes

275

(1)

Analyzing Several Print-Document Designs

276

(5)

Document Analysis Activity: Analyzing A Page Design

280

(1)

Designing Online Documents

281

(6)

Use Design To Emphasize Important Information

281

(1)

Create Informative Headers And Footers

282

(1)

Help Readers Navigate The Document

283

(2)

Guidelines: Making Your Documents Easy To Navigate

283

(2)

Include Extra Features Your Readers Might Need

285

(1)

Help Readers Connect With Others

285

(1)

Design For Readers With Disabilities

285

(1)

Design For Multicultural Audiences

286

(1)

Ethics Note: Designing Legal And Honest Online Documents

287

(1)

Designing Online Pages

287

(2)

Aim For Simplicity

287

(1)

Guidelines: Designing A Simple Site

287

(1)

Make The Text Easy To Read And Understand

288

(1)

Guidelines: Designing Easy-To-Read Text

288

(1)

Create Clear, Informative Links

288

(11)

Guidelines: Writing Clear, Informative Links

288

(1)

Analyzing Several Online-Document Designs

289

(2)

Writer's Checklist

291

(1)

Exercises

291

(2)

Case 11: Designing A Flyer

293

(1)

12 Creating Graphics

294

(46)

The Functions Of Graphics

295

(2)

The Characteristics Of An Effective Graphic

297

(2)

Ethics Note: Creating Honest Graphics

298

(1)

Guidelines: Integrating Graphics And Text

298

(1)

Understanding The Process Of Creating Graphics

299

(4)

Planning Graphics

299

(2)

Producing Graphics

301

(1)

Tech Tip: How To Insert And Modify Graphics

302

(1)

Revising Graphics

302

(1)

Citing Sources Of Graphics

302

(1)

Using Color Effectively

303

(3)

Choosing The Appropriate Kind Of Graphic

306

(28)

Illustrating Numerical Information

306

(17)

Tables

306

(6)

Bar Graphs

312

(5)

Infographics

317

(2)

Line Graphs

319

(3)

Pie Charts

322

Guidelines: Creating Effective Tables

310

(3)

Tech Tip: How To Use Tab Stops

313

(1)

Tech Tip: How To Create Tables

314

(1)

Tech Tip: How To Create Graphics In Excel

314

(1)

Guidelines: Creating Effective Bar Graphs

315

(2)

Guidelines: Creating Effective Infographics

317

(3)

Tech Tip: How To Use Drawing Tools

320

(1)

Guidelines: Creating Effective Line Graphs

321

(1)

Guidelines: Creating Effective Pie Charts

322

(1)

Illustrating Logical Relationships

323

(3)

Diagrams

323

(1)

Organization Charts

324

(1)

Document Analysis Activity: Analyzing A Graphic

325

(1)

Document Analysis Activity: Interactive Graphic

326

(1)

Illustrating Process Descriptions And Instructions

326

(4)

Checklists

326

(1)

Flowcharts

327

(1)

Logic Trees

327

(1)

Techniques For Showing Action Or Motion

327

(3)

Illustrating Visual And Spatial Characteristics

330

(1)

Photographs

330

(1)

Screen Shots

330

(2)

Line Drawings

332

(2)

Maps

334

Tutorial: Photo Editing Basics With Gimp

Guidelines: Presenting Photographs Effectively

330

(2)

Tech Tip: How To Create And Insert Screen Shots

332

(2)

Creating Effective Graphics For Multicultural Readers

334

(1)

Writer's Checklist

335

(1)

Exercises

336

(3)

Case 12: Creating Appropriate Graphics To Accompany A Report

339

(1)

13 Reviewing, Evaluating, And Testing Documents And Websites

340

(17)

Understanding Reviewing, Evaluating, And Testing

341

(1)

Reviewing Documents And Websites

342

(3)

Revising

342

(1)

Editing

343

(2)

Guidelines: Editing The Draft

343

(2)

Proofreading

345

(1)

Conducting Usability Evaluations

345

(3)

Conducting Usability Tests

348

(7)

The Basic Principles Of Usability Testing

349

(1)

Preparing Fora Usability Test

349

(2)

Conducting A Usability Test

351

(2)

Interacting With The Test Participant

351

(1)

Debriefing The Test Participant

352

(1)

Ethics Note: Understanding The Ethics Of Informed Consent

352

(1)

Interpreting And Reporting The Data From A Usability Test

353

(7)

Document Analysis Activity: Obtaining Informed Consent

354

(1)

Writer's Checklist

355

(1)

Exercises

356

(1)

Case 13: Revising A Document For A New Audience

356

(1)

Part 4 Learning Important Applications

357

(248)

14 Writing Correspondence

358

(27)

Understanding The Process Of Writing Correspondence

359

(1)

Selecting A Type Of Correspondence

360

(1)

Presenting Yourself Effectively In Correspondence

360

(3)

Use The Appropriate Level Of Formality

360

(1)

Communicate Correctly

361

(1)

Project The "You Attitude"

361

(1)

Avoid Correspondence Clichés

362

(1)

Communicate Honestly

362

(1)

Ethics Note: Writing Honest Business Correspondence

362

(1)

Writing Letters

363

(9)

Elements Of A Letter

363

(3)

Common Types Of Letters

366

(20)

Inquiry Letter

366

(1)

Response To An Inquiry

366

(1)

Claim Letter

366

(4)

Adjustment Letter

370

(2)

Writing Memos

372

(2)

Guidelines: Organizing A Memo

374

(1)

Writing Emails

374

(3)

Guidelines: Following Netiquette

375

(3)

Document Analysis Activity: Following Netiquette In An Email Message

378

Writing Microblogs

377

(3)

Guidelines: Representing Your Organization In A Microblog

379

(1)

Writing Correspondence To Multicultural Readers

380

(2)

Writer's Checklist

382

(1)

Exercises

383

(1)

Case 14: Setting Up And Maintaining A Professional Microblog Account

384

(1)

15 Writing Job-Application Materials

385

(34)

Understanding The Job-Application Process

386

(1)

Establishing Your Professional Brand

386

(5)

Understanding What Employers Want

387

(2)

Guidelines: Building The Foundation Of Your Professional Brand

388

(1)

Crafting Your Professional Brand

389

(2)

Guidelines: Presenting Your Professional Brand

389

(2)

Tutorial: Building Your Professional Brand With Linkedin, Twitter, And More

Ethics Note: Writing Honest Job-Application Materials

391

(1)

Planning The Job Search

391

(2)

Understanding Four Major Ways To Look For A Position

393

(4)

Guidelines: Using Linkedin's Employment Features

396

(1)

Writing Résumés

397

(14)

Elements Of The Chronological Resume

398

(7)

Identifying Information

398

(1)

Summary Statement

398

(1)

Education

399

(1)

Employment History

400

(2)

Interests And Activities

402

(1)

References

403

(1)

Other Elements

404

Guidelines: Elaborating On Your Education

399

(6)

Elements Of The Skills Resume

405

(1)

Preparing A Plain-Text Resume

405

(15)

Guidelines: Formatting A Plain-Text Résumé

406

(4)

Document Analysis Activity: Preparing A Résumé

410

(1)

Document Analysis Activity: Blane C. Holden's Online Portfolio

411

(1)

Writing Job-Application Letters

411

(1)

Preparing For A Job Interview

411

(3)

Guidelines: Preparing For A Job Interview

413

(1)

Writing Follow-Up Letters Or Emails After An Interview

414

(2)

Writer's Checklist

416

(1)

Exercises

416

(2)

Case 15: Identifying The Best-Of-The-Best Job-Search Sites

418

(1)

16 Writing Proposals

419

(26)

Understanding The Process Of Writing Proposals

420

(1)

The Logistics Of Proposals

420

(2)

Internal And External Proposals

420

(2)

Internal Proposals

421

(1)

External Proposals

421

(1)

Solicited And Unsolicited Proposals

422

(1)

Solicited Proposals

422

(1)

Unsolicited Proposals

422

(1)

The "Deliverables" Of Proposals

422

(3)

Research Proposals

422

(2)

Goods And Services Proposals

424

(1)

Persuasion And Proposals

425

(3)

Understanding Readers' Needs

425

(1)

Readers' Needs In An Internal Proposal

425

(1)

Readers' Needs In An External Proposal

425

(1)

Describing What You Plan To Do

426

(1)

Demonstrating Your Professionalism

426

(2)

Guidelines: Demonstrating Your Professionalism In A Proposal

427

(1)

Ethics Note: Writing Honest Proposals

427

(1)

Writing A Proposal

428

(1)

The Structure Of The Proposal

428

(7)

Summary

419

(10)

Introduction

429

(1)

Guidelines: Introducing A Proposal

429

(1)

Proposed Program

430

(1)

Qualifications And Experience

430

(2)

Document Analysis Activity: Writing The Proposed Program

431

(1)

Document Analysis Activity: Marketing Proposal Presentation

432

(1)

Budget

432

(1)

Appendixes

432

(19)

Task Schedule

433

(2)

Description Of Evaluation Techniques

435

Tech Tip: How To Create A Gantt Chart

434

(1)

Sample Internal Proposal

435

(8)

Writer's Checklist

443

(1)

Exercises

443

(1)

Case 16: Revising A Brief Proposal

444

(1)

17 Writing Informational Reports

445

(23)

Understanding The Process Of Writing Informational Reports

446

(1)

Writing Directives

447

(4)

Document Analysis Activity: High Plains Water-Level Monitoring Study

448

(1)

Document Analysis Activity: "Global Forest Change" Interactive Map

448

(1)

Document Analysis Activity: Writing A Persuasive Directive

449

(2)

Writing Field Reports

Guidelines: Responding To Readers' Questions In A Field Report

451

(1)

Writing Progress And Status Reports

451

(2)

Ethics Note: Reporting Your Progress Honestly

452

(1)

Organizing Progress And Status Reports

452

(1)

Concluding Progress And Status Reports

453

(17)

Guidelines: Projecting An Appropriate Tone In A Progress Or Status Report

453

(1)

Sample Progress Report

453

(9)

Writing Incident Reports

462

(2)

Writing Meeting Minutes

464

(2)

Writer's Checklist

466

(1)

Exercises

466

(1)

Case 17: Writing A Directive About Using Agendas For Meetings

467

(1)

18 Writing Recommendation Reports

468

(47)

Understanding The Role Of Recommendation Reports

469

(1)

Using A Problem-Solving Model For Preparing Recommendation Reports

470

(5)

Identify The Problem Or Opportunity

471

(1)

Establish Criteria For Responding To The Problem Or Opportunity

471

(1)

Determine The Options

472

(1)

Study Each Option According To The Criteria

473

(1)

Draw Conclusions About Each Option

474

(1)

Formulate Recommendations Based On The Conclusions

474

(1)

Ethics Note: Presenting Honest Recommendations

475

(1)

Writing Recommendation Reports

475

(12)

Writing The Body Of The Report

476

(3)

Introduction

476

(1)

Methods

477

(1)

Results

477

(1)

Conclusions

478

(1)

Recommendations

478

(1)

Guidelines: Writing Recommendations

478

(1)

Writing The Front Matter

479

(5)

Letter Of Transmittal

479

(1)

Cover

479

(1)

Title Page

479

(1)

Abstract

479

(1)

Table Of Contents

480

(1)

List Of Illustrations

481

(2)

Executive Summary

483

Tech Tip: How To Format Headers, Footers, And Page Numbers

482

(1)

Tech Tip: How To Create A Table Of Contents

482

(2)

Guidelines: Writing An Executive Summary

484

(1)

Writing The Back Matter

484

(33)

Glossary And List Of Symbols

484

(2)

References

486

(1)

Appendixes

487

Document Analysis Activity: Analyzing An Executive Summary

485

(1)

Document Analysis Activity: Recommendations Presented In An Audio Podcast

486

(1)

Sample Recommendation Report

487

(85)

Writer's Checklist

572

Exercises

513

(1)

Case 18: Analyzing Decision Matrices

514

(1)

19 Writing Lab Reports

515

(18)

Persuasion And Lab Reports

516

(1)

Understanding The Process Of Writing Lab Reports

517

(1)

Understanding The Structure Of The Lab Report

517

(6)

Title

518

(1)

Abstract

518

(1)

Introduction

518

(2)

Guidelines: Writing Equations

519

(1)

Materials And Methods

520

(1)

Results

520

(2)

Ethics Note: Presenting Data Honestly

521

(1)

Discussion

522

(1)

Conclusion

522

(1)

Acknowledgments

522

(1)

References

523

(1)

Appendixes

523

(1)

Understanding The Role Of Science And Engineering Articles

523

(4)

Document Analysis Activity: Evaluating Lab Reports

524

(3)

Sample Lab Report

527

(4)

Writer's Checklist

531

(1)

Exercises

532

(1)

Case 19: Introducing The Scientific Method Through A Lab Report

532

(1)

20 Writing Definitions, Descriptions, And Instructions

533

(43)

Writing Definitions

535

(8)

Analyzing The Writing Situation For Definitions

535

(1)

Determining The Kind Of Definition To Write

536

(5)

Writing Parenthetical Definitions

536

(1)

Writing Sentence Definitions

536

(1)

Writing Extended Definitions

537

(1)

Guidelines: Writing Effective Sentence Definitions

537

(4)

Deciding Where To Place The Definition

541

(2)

Writing Descriptions

543

(8)

Analyzing The Writing Situation For Descriptions

543

(1)

Indicating Clearly The Nature And Scope Of The Description

544

(1)

Introducing The Description Clearly

545

(1)

Providing Appropriate Detail

546

(1)

Guidelines: Providing Appropriate Detail In Descriptions

547

(1)

Ending The Description With A Brief Conclusion

547

(1)

A Look At Several Sample Descriptions

548

(3)

Writing Instructions

551

(18)

Understanding The Role Of Instructional Videos

554

(1)

Designing A Set Of Written Instructions

555

(3)

Guidelines: Designing Clear, Attractive Pages

557

(1)

Planning For Safety

558

(2)

Ethics Note: Ensuring Your Readers' Safety

558

(2)

Drafting Effective Instructions

560

(3)

Drafting Titles

561

(1)

Drafting General Instructions

561

(1)

Drafting Step-By-Step Instructions

562

(1)

Drafting Conclusions

563

Guidelines: Drafting Introductions For Instructions

561

(1)

Guidelines: Drafting Steps In Instructions

562

(1)

Revising, Editing, And Proofreading Instructions

563

(1)

A Look At Several Sample Sets Of Instructions

563

(16)

Document Analysis Activity: Presenting Clear Instructions

568

(1)

Document Analysis Activity: Mechanism Description Using Interactive Graphics

569

(1)

Document Analysis Activity: Process Description Using Video Animation

569

(1)

Document Analysis Activity: Instructions Using Video Demonstration

569

(1)

Document Analysis Activity: Instructions Using Video Screen Capture

569

(1)

Document Analysis Activity: Instructions Using A Combination Of Video Demonstration And Screen Capture

569

(1)

Document Analysis Activity: Definition Using Video Animation

569

(1)

Writing Manuals

569

(2)

Writer's Checklist

571

(2)

Exercises

573

(2)

Case 20: Choosing A Medium For Presenting Instructions

575

(1)

21 Making Oral Presentations

576

(29)

Understanding The Role Of Oral Presentations

577

(1)

Understanding The Process Of Preparing And Delivering An Oral Presentation

578

(1)

Preparing The Presentation

579

(18)

Analyzing The Speaking Situation

579

(1)

Analyzing Your Audience And Purpose

579

(1)

Budgeting Your Time

580

(1)

Organizing And Developing The Presentation

580

(2)

Planning The Introduction

581

(1)

Planning The Conclusion

581

(1)

Guidelines: Introducing The Presentation

581

(1)

Guidelines: Concluding The Presentation

581

(1)

Preparing Presentation Graphics

582

(5)

Characteristics Of An Effective Slide

583

(3)

Graphics And The Speaking Situation

586

(2)

Graphics To Signal The Organization Of A Presentation

588

Tutorial: Creating Presentations With Powerpoint And Prezi

Tutorial: Audio Recording And Editing With Audacity

Tech Tip: How To Create A Master Page Design In Powerpoint

587

(1)

Tech Tip: How To Set List Items To Appear And Dim During A Presentatipn

588

(5)

Choosing Effective Language

593

(4)

Using Language To Signal Advance Organizers, Summaries, And Transitions

594

(2)

Using Memorable Language

596

Document Analysis Activity: Integrating Graphics And Text On A Presentation Slide

595

(1)

Guidelines: Using Memorable Language In Oral Presentations

596

(1)

Rehearsing The Presentation

597

(1)

Rehearsing The Extemporaneous Presentation

597

(1)

Rehearsing The Scripted Presentation

597

(1)

Delivering The Presentation

597

(3)

Calming Your Nerves

597

(2)

Guidelines: Releasing Nervous Energy

598

(1)

Using Your Voice Effectively

599

(1)

Using Your Body Effectively

599

(2)

Guidelines: Facing An Audience

599

(1)

Answering Questions After A Presentation

600

(1)

Ethics Note: Answering Questions Honestly

601

(1)

Sample Evaluation Form

601

(3)

Downloadable Form: Oral Presentation Evaluation Form

Speaker's Checklist

604

(1)

Exercises

604

(1)

Case 21: Understanding the Claim-and-Support Structure for Presentation Graphics

604

(1)

Appendix Reference Handbook

605

(88)

A Skimming Your Sources and Taking Notes

606

(8)

Paraphrasing

607

(2)

Quoting

609

(1)

Summarizing

610

(4)

B Documenting Your Sources

614

(44)

APA Style

616

(17)

Tutorial: How To Cite a Database in APA Style

Tutorial: How To Cite a Website in APA Style

IEEE Style

633

(8)

MLA Style

641

(17)

Tutorial: How To Cite a Book in MLA Style

Tutorial: How To Cite an Article in MLA Style

Tutorial: How To Cite a Website in MLA Style

Tutorial: How To Cite a Database in MLA Style

C Editing and Proofreading Your Documents

658

(19)

Punctuation

659

(10)

Mechanics

669

(7)

Proofreading Symbols and Their Meanings

676

(1)

D Guidelines for Multilingual Writers (ESL)

677

(16)

Cultural and Stylistic Communication Issues

677

(2)

Sentence-Level Issues

679

(14)

LearningCurve: Articles and Nouns for Multilingual Writers

LearningCurve: Prepositions for Multilingual Writers

LearningCurve: Sentence Structure for Multilingual Writers

LearningCurve: Verbs for Multilingual Writers

Selected Bibliography

693

(4)

References

697

(6)

Index

703

(27)

Index of Selected Features

730

Librarian's View

Displaying 1 of 1